Internet advertisements are hugely profitable to companies. Companies are able to track the geographic information of hits on advertisements and collect information about the viewers of ads. However, consumers are increasingly wary of Internet advertisements and are seeking new methods to avoid pop-up windows and the spyware and computer worms that often come along for the ride.
Function
The function of Internet advertisements is to promote a business or service in a way that captures the viewer's attention.
Types
The most common type of Internet advertisements is banner ads. Also used are pop-up windows, search engine ads and email marketing.
Features
Features of internet advertisements include flashing text, moving pictures, music or sound. Internet advertisements are inexpensive per impression or view and can bring quick results.
Considerations
Consumers have become wary of Internet advertisements due to scams and other schemes to steal personal information. Some web browsers have settings or options to eliminate pop-up windows and other advertisements.
Benefits
Internet advertisements are more interactive than television, radio, or traditional print advertising. Advertising on the internet is less expensive per "hit" than producing copies of print ads or air time on television or radio.
Warning
Slow speed internet connections such as dial-up may prohibit viewing online advertisements. Newer web browsers such as Mozilla Firefox have settings that eliminate most ads. Consumers are concerned about the safety of their personal information over the Internet as well as the spyware and cookies that Internet advertisements are often embedded with.
Effects
Internet advertisements have had a significant effect on consumer decision making. Some Internet-only companies have become household names and many people have switched over to online-only services for banking and bill payments.
Tags: Internet advertisements, pop-up windows, have become, have settings, personal information, television radio, wary Internet